DIGIS3 news: updates, initiatives, and technology opportunities

The Castilla y León EDIH has earned five badges from the Network, two of them at the highest level, highlighting its progress and the expanding range of services it provides to SMEs and public bodies.

In an increasingly digitized environment, digital transformation is no longer a competitive advantage; it is a matter of survival, especially for SMEs.

The DIGIS3 Consortium gathered last week at the AIR Institute’s premises in Salamanca to review progress on the project and outline the next steps for its final phase.

Nearly twenty companies from León took part in ‘Conecta U+E: University–Business Meeting’ on 18 June, organised by the University of León (ULE), a member of the European DIGIS3 consortium.

On 18th June, a workshop was held at the “Oropéndola” Residence for SMEs collaborating with ASPACE Salamanca, focused on the practical application of Artificial Intelligence in workplace environments. Delivered by professionals from the AIR Institute, the session generated significant interest among attendees and became a dynamic, hands-on learning experience.

Small businesses can optimise their customer service and go digital without huge costs by using chatbots.

Social media is no longer just a communication channel; it has become a real business platform. Facebook and Instagram offer specific features that allow small and medium-sized enterprises (SMEs) to create online shops, display products visually, interact with potential customers and facilitate direct sales, all without the need for their own website.

Castilla y León is taking firm steps towards the digital transformation of its rural areas, positioning itself as a national benchmark in the integration of advanced technologies such as artificial intelligence (AI), thanks to initiatives such as ‘Territorio Rural Inteligente’ (Smart Rural Territory) and the promotion of the European Centre for Digital Innovation DIGIS3.

In the digital age, the opportunities for SMEs have multiplied exponentially. However, with them have also come increased risks associated with cybersecurity. Digital fraud is now one of the main threats to business continuity.

Booking management can be a bottleneck for many SMEs and small businesses, especially in sectors such as rural tourism, hospitality or professional services. Often, this task is carried out manually, with exchanges of emails or phone calls, resulting in wasted time, duplication of tasks and human error.