In Castilla y León, more and more rural businesses are incorporating digital payments to improve the customer experience and adapt to new ways of consumption. Learn about best practices for avoiding security risks in this article.
Rural tourism is undergoing a digital transformation, and new technologies are opening up unprecedented opportunities for the villages of Castile and León.
European Commission strengthens Spain’s national network of European Digital Innovation Hubs (EDIHs) with €19 million in funding and 17 STEP Seal accreditations for digitalisation, AI and dual-use technologies
Digitalization does not conflict with craftsmanship. On the contrary, in sectors such as rural carpentry, the integration of collaborative robots (cobots) can make the difference between merely surviving and achieving growth.
Efficient water use has become a priority for companies aiming to be more competitive, responsible, and sustainable. This challenge is especially important in sectors such as agribusiness or tourism, where water is a key resource. Today, digitalization and data analysis offer a powerful way to tackle this challenge: monitoring your water footprint with Big Data.
The ecological transition requires agile and transparent capital. Green investment fintech platforms (crowdlending, crowdequity, tokenized bonds) channel small and medium-sized tickets into solar, wind, energy efficiency, or reforestation projects, democratizing a market that the EU aims to mobilize with €1 trillion by 2030 through the European Green Deal.
The Designation of Origin guarantees origin and quality, but the value chain (the set of activities, processes, and actors involved in the production, transformation, distribution, and marketing of the product) of a wine, cheese, or olive oil can span hundreds of kilometers, dozens of operators, and several countries. Along this journey, cracks open for counterfeiting: in 2025 alone, fraudulent alcoholic beverages cost Spain €380 million and 1,100 lost jobs.