By 2025, generative AI is already an everyday technology: the global market for AI image generators is expected to grow from $257.2 million in 2022 to $917.4 million in 2030 (CAGR 17.4%) (analysis by Artsmart (artsmart.ai)). For artisan workshops, this means that, with a few text prompts, they can produce catalog photographs, multilingual descriptions, and even interactive catalogs ready for printing or publishing.
The key is democratization: today, all you need is a mobile phone and a cloud connection; no need for a DSLR camera or a marketing team. The software generates backgrounds consistent with the workshop's visual identity, automatically translates the listing into the buyer's language, and suggests prices or variants based on historical sales. Thus, artisans are moving from "handmade" to "demonstrated with AI" without losing the essence of their craft, but gaining global reach and digital professionalism.
Furthermore, the economic impact is real: organizations that scale automation and AI report a 32% average cost reduction in digitized areas (analysis developed by Deloitte (deloitte.com)). In practice, this frees up hours that artisans can dedicate to creation or direct sales, rather than administrative tasks.
Some of the common challenges companies face when creating or modifying a product catalog are:
- Costly photoshoots: In the design process for the next marketing campaign, photoshoots can cost the interested company time and money.
- Uneven visual coherence: Companies have difficulty being seen through digital or virtual media and thus promoting their products.
- Poor online visibility: Related to the previous point, a lack of digital visibility for these companies can be detrimental to their businesses.
Tangible benefits for your workshop
- Savings of up to a third in operating costs thanks to automation.
- Instant publication of catalogs in multiple languages, opening up foreign markets.
- Improved customer experience: consistent images and clear descriptions boost purchasing confidence.
Use cases and recommended tools
|
Need |
IA tool |
|
Automated descriptions |
ChatGPT-4o, Shopify Magic |
|
Synthetic photography or retouching |
Adobe Firefly, DALL·E 3 |
|
Interactive layout |
Canva Docs + IA, Flipsnack IA Catalog |
|
Translation and localization |
DeepL Write, Google GenAI Translation |
How DIGIS3 supports you
- Free digital maturity assessment to assess your starting point.
- Practical workshops where you can test these solutions with your own products.
- Funding Guide: We identify European, national, or regional funding calls that meet your needs.
Reserve your spot at digis3.eu or write to info@digis3.eu and transform your craft catalog in minutes.
