In a context where digitalisation is key to competitiveness, setting up an online shop is no longer just for large companies. Small and medium-sized enterprises (SMEs), especially in rural areas, can make the leap to e-commerce using free and accessible tools.
Why create an online shop?
- Increase your reach: Reach new customers outside your local environment.
- Generate sales 24/7: a digital shop never closes.
- Reduce costs: e-commerce can be more cost-effective than a physical shop.
- Improve management: automate inventory, payments and customer service.
Free tools to get started
- Tiendanube and Shopify Starter (free for trial): to create the basic structure.
- Ecwid: allows you to integrate a shop with your website or social networks.
- WooCommerce (with WordPress): ideal if you already have a website.
- Canva: for designing attractive images, banners and catalogues.
- PayPal and Stripe: easy to set up payment gateways.
Use cases
- Local artisans who open their digital storefront on social networks and connect it with an online ordering system.
- Rural producers selling directly to the end consumer with simplified logistics.
- Traditional retailers complementing their physical shop with a digital sales channel.
How can DIGIS3 help you?
At DIGIS3 we accompany SMEs and entrepreneurs in the digitalisation process. If you are in Castilla y León, we can offer you:
- A free digital maturity diagnosis to find out where you are.
- Personalised advice on which tools to use according to your needs.
- Training and practical workshops on e-commerce and digital presence.
- Support in the search for European funding for digitalisation projects.
Creating your digital shop is possible, affordable and can mark a before and after in your business. Start today!