Introduction to e-commerce: Selling online is easier than you think
Introduction to e-commerce: Selling online is easier than you think
Introduction to e-commerce: Selling online is easier than you think
This webinar is part of the activities carried out by the European Centre for Digital Innovation
DIGIS3, whose objective is to promote the digitisation of companies and public administrations
in Castile and León.
This webinar will train entrepreneurs, SMEs and rural businesses in the fundamentals of
e-commerce, providing them with a practical guide to starting their online shop, choosing the
right platform, attracting customers and avoiding common mistakes. Throughout the session, the
advantages of e-commerce, the available models, the initial steps to
set up a shop, digital marketing strategies and free resources to facilitate the process
of digitisation and online sales will be discussed, complemented by the resources and support offered by
DIGIS3
Programme:
Welcome and introduction
o Presentation of the speaker and objectives of the webinar.
o Relevance of e-commerce for SMEs and rural businesses.
o Brief review of online sales trends.
What is e-commerce and its advantages
o Definition and basic concepts.
o Differences between physical and online shops.
o Benefits: greater reach, 24/7 availability, cost reduction.
E-commerce models and platforms
o Own shops: Shopify, Wix, WooCommerce.
o Marketplaces: Amazon, eBay, Etsy.
o When to choose one option or the other depending on the business.
First steps to setting up your online shop
o Choosing products and initial catalogue.
o Secure payment gateway.
o Shipping methods and logistics.
o Basic legal aspects (invoicing, data protection, returns).
How to attract customers to your shop
o Google positioning (basic SEO).
o Use of social media to promote products.
o Affordable digital advertising (Facebook/Instagram Ads).
o Importance of reviews and testimonials.
Best practices and common mistakes
o Clear presentation of products (photos and descriptions).
o Avoid complicated purchasing processes.
o Keep the shop up to date and respond quickly to customers.
Question and answer session and closing
o Resolution of doubts.
o Free resources and next steps to start selling online.
Online
12:00 - 13:30