HYBRID WORKSHOP Basic digitalisation for rural businesses
HYBRID WORKSHOP Basic digitalisation for rural businesses
This workshop aims to train small businesses and entrepreneurs in the strategic use of digital tools to boost their online presence, improve their competitiveness and advance their digital transformation process. Participation will be encouraged through practical exercises and direct advice, so that each participant can assess the digital maturity of their business and define specific next steps towards its digitalisation.
Table of contents
Welcome and background
Presentation of DIGIS3.
Workshop objectives and mixed methodology.
Relevance of digitisation in rural areas..
Essential digital tools
Self-managed websites and online presence (Wix AI, WordPress, Google My Business).
Social media and customer communication (WhatsApp Business, Canva, Mailchimp).
Basic automation with accessible AI (ChatGPT, Make, Gamma).
Real-life cases.
Step-by-step digitisation strategies
From diagnosis to roadmap: defining priorities.
Using the impact vs. complexity matrix.
Planning and selecting tools according to the business profile.
Prioritisation according to available resources and immediate benefits.
Digital security for small businesses
Most common risks: phishing, ransomware, weak passwords.
Best practices: backups, 2FA, antivirus software, and firewalls.
Free resources available (password managers).
Available resources and assistance
Subvenciones regionales (digitalización y ciberseguridad).
Programas nacionales: Kit Digital, Red.es.
Plataformas de formación gratuitas (CyL Digital, AceleraPyme, INCIBE, DigComp).
Servicios DIGIS3: diagnóstico, asesoramiento, formación, pruebas antes de invertir.
Collaborative practical part
Group work: designing a basic roadmap to improve a digital area of the business.
Sharing selected cases.
Guidance from the training team.
Digital business diagnosis
Introduction to digital maturity assessment (DMA).
Guidelines for conducting a self-assessment after the workshop
Closure, doubts and next steps
Recap of key ideas and final recommendations.
Question and answer session and satisfaction survey.
Mixted
16.00 a 19.00