Webinar on basic digital marketing: how to become visible on the Internet
Webinar on basic digital marketing: how to become visible on the Internet
Objectives
To help rural SMEs and entrepreneurs improve their digital visibility through the strategic use of digital marketing. Basic concepts, benefits compared to traditional marketing, and the main online channels such as search engines, social networks, and directories are explained. In addition, practical tips are offered for improving internet positioning, low-cost strategies, best practices and common mistakes, along with free resources and guidance for continuing to learn and apply what has been learned in their businesses.
Connect companies with the services and support available from DIGIS3.
Agenda
● Welcome and introduction
Presentation of the speaker and objectives of the webinar.
The importance of digital visibility for SMEs and entrepreneurs.
● What is digital marketing and why is it key to your business?
Simple definition and basic concepts.
Differences from traditional marketing.
Specific benefits for small and rural businesses.
● Main channels of digital marketing
Search engines (Google).
Social media.
Online directories and maps.
Email marketing.
Brief mention of marketplaces.
● Keys to being found on the internet.
Basic optimisation on Google (Google Business Profile).
Use of simple keywords on your website.
Importance of reviews and testimonials.
How to appear on maps and directories.
● Practical low-cost strategies.
Create useful content: photos, stories, tips.
Take advantage of local social media.
Digital collaborations with other businesses.
● Best practices and common mistakes
Consistency and authenticity.
Avoid excessive advertising and confusing messages.
Keep information up to date.
● Question and answer session and closing
Resolving doubts.
Free resources and next steps for continuing to learn.
Online
12:00 - 13:30