According to the National Institute of Statistics, in Castilla y León, 91.64% of companies with 10 or more employees use social networks. This percentage shows that companies in the region seek to communicate directly with their customers and increase their market presence. The use of social networks not only facilitates contact with customers, but also allows them to understand their needs and broaden their horizons.
If you are using social media for the first time and integrating it into your company's daily routine as an additional tool, there are certain guidelines that can be beneficial:
- define an image in order to be easily identified and found by your customers.
- show the existing need/demand for the services or products you offer to the market, and therefore their usefulness.
- use dynamic multimedia content that engages potential customers and allows you to get feedback from their opinions.
- interlink your digital profiles, connecting your website directly with your other company social networks.
- use #hashtags to tag content and achieve greater impact.
- keep your social networks up to date, publishing content regularly and periodically.
- establish a clear editorial line that provides value and helps you to build reader loyalty.
There are tools in trend, which can be very useful for differentiating yourself from your competitors and speeding up your work. We highlight in this case, for example, chatbots and/or AI agents. This tool is applied in such a way that the customer can talk directly to your business and solve any doubts they may have regarding your services or products 24 hours a day.
To learn more about this technology and the impact its implementation can have on your business, the DIGIS3 team can advise you through personalised mentoring.
Most used social networks:
Depending on the sector, target audience and available resources, some social networks will be more appropriate than others. For example:
- Facebook is a social network that allows you to segment users, raise brand awareness and make sales online.
- If you need direct messages to redirect traffic, X is an appropriate choice.
- If your company wants to be present on social networks through videos, both YouTube and TikTok are the options; with these videos you can show your services, your infrastructures, your team or the day-to-day running of your business.
- Continuing with the importance of visual communication, Instagram is an effective alternative. On this platform you can develop an active and dynamic brand image through the publication of photographs, videos, reels or instastories.
- For those looking for a more business-oriented social network, LinkedIn is the right choice.
In short, the strategic use of social media allows companies to improve their visibility, connect with their audience and differentiate themselves from the competition. Applying best practices and leveraging innovative tools, such as chatbots, can make all the difference in your company's digital communication. Adapting your strategy to each platform and maintaining an active presence will guarantee better results and a greater impact on the market.
