Chatbots for businesses: what they are, how to use them, and how DIGIS3 can help you

Small businesses can optimise their customer service and go digital without huge costs by using chatbots.

These automated tools work 24 hours a day, answer frequently asked questions, facilitate bookings, and improve the user experience.

What is a chatbot?

A chatbot is a programme that simulates human conversation through messages. It can be integrated into websites, social media, WhatsApp or booking platforms. There are two main types:

  • Rule-based: they respond to predefined questions.
  • AI-based: they learn and adapt as they interact with users.

Challenges for SMEs

  • Availability to respond to queries outside business hours.
  • Limited access to technological tools.
  • Need to improve customer service and attract more digital bookings.
  • Poor visibility in digital environments.

What benefits do they offer?

  • 24/7 customer service without the need to increase staff numbers.
  • Increase in bookings by automating the process from the first contact.
  • Reduction in operational workload, especially in tourist accommodation, wineries, local shops and active tourism centres.
  • Collection of useful data to improve services and get to know the customer better.

Specific use cases in a rural environment:

  • Rural guest houses that use chatbots to manage availability and bookings.
  • Wineries that provide information about guided tours and collect data for campaigns.
  • Agri-food producers who answer questions about orders and deliveries in real time.

Main platforms for creating chatbots

  • Tidio: easy-to-use platform, ideal for integrating into simple websites. It allows you to automatically answer frequently asked questions and capture contacts.
  • ManyChat: specialised in Facebook Messenger and WhatsApp, it is perfect for businesses that already use social media to communicate with customers.
  • Landbot: a visual tool that allows you to create customised conversation flows without the need for programming. Ideal for interactive forms or automated customer service.
  • Dialogflow: Google's artificial intelligence-based solution allows you to develop more complex and customised chatbots, even with natural language recognition.

How can DIGIS3 help you?

At DIGIS3, we help you to:

  • Perform a free digital maturity assessment.
  • Identify the best digitalisation solution for your business.
  • Train you in different digital skills.
  • Help you find funding for your digitalisation projects.

With DIGIS3, companies in Castile and León can take a firm step towards digital competitiveness.

Want to get started? Write to us at info@digis3.eu

 

 

 

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Or if you prefer, contact us through:

info@digis3.eu

+ 34 622 48 39 75

Ricardo S. Alonso Rincón

IP European Innovation Hub

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