WEBINAR: Free Google tools to improve your business
WEBINAR: Free Google tools to improve your business
Details
Welcome and introduction
Presentation of the speaker and webinar objectives.
Importance of taking advantage of free resources for the digitalisation of SMEs and rural businesses.
Overview of Google's digital tools
Brief overview of the main free tools.
How they integrate with each other to enhance business management and visibility.
Google Business Profile
Creating and verifying a business listing.
Managing reviews and customer contact.
How to appear on Google Maps and in local search results.
Free Google Workspace: Gmail, Calendar and Drive
Organising work with email and calendar.
Cloud storage and collaboration with Google Drive.
Practical examples of use in SMEs.
Marketing and analytics tools
Google Analytics: basic web traffic tracking.
Google Search Console: improving search visibility.
Google Trends and Google Alerts: understanding trends and monitoring the competition.
Creativity and productivity
Google Sites: creating simple, free pages.
Google Forms: surveys and customer data collection.
Google Keep and Jamboard: notes and collaborative work.
Best practices and recommendations (5 min)
How to choose the most useful tools for your type of business.
Stay consistent and take advantage of integration.
Question and answer session and closing
Answering questions.
Help resources and next steps for implementing these tools.
Online
12:00 - 13:30