Digitalization is now within reach for small businesses, even with limited resources. Today, there are accessible and easy-to-use marketing automation tools that help attract and retain customers without requiring large investments.
Challenges for Small Businesses
Many companies face the same issues:
- Difficulty reaching new customers without allocating large budgets to advertising.
- Manual processes in managing emails, social media, or customer service that consume time and resources.
- Limited digital visibility compared to more advanced competitors.
Solutions Within Everyone’s Reach
These solutions not only save time and costs but also improve commercial effectiveness by maintaining personalized and consistent communication with customers.
There are low-cost tools — even free in their basic versions — that allow a qualitative leap in marketing:
- Automated Email Marketing: Platforms like Mailchimp or Sendinblue make it easy to create scheduled and segmented campaigns for current and potential customers.
- Social Media Management: Tools like Buffer or Hootsuite allow you to plan posts, analyze their impact, and maintain a constant presence without spending hours each day.
- Basic CRMs: Tools like HubSpot or Zoho CRM help organize contacts, automate follow-ups, and improve customer relationships.
- Chatbots and Smart Forms: Options like Tidio or ManyChat simplify customer service and lead generation from websites or social media.
Direct Benefits for Your Business
- Greater efficiency in customer management.
- Increased online visibility.
- Ability to compete on equal footing with larger companies.
- Access to clear metrics that support better decision-making.
In short, marketing automation is an opportunity available to any company that wants to be more competitive, attract new customers, and grow sustainably.
How Can DIGIS3 Help You?
At DIGIS3, we support small businesses and entrepreneurs in Castilla y León on this journey — offering training, access to consulting and prototyping, funding opportunities, and networking.