Innovation radar

E-commerce platforms for your rural business: A comparative guide

Article - DIGIS 3

E-commerce is revolutionizing the way rural businesses can reach new markets and customers. Digitalization offers rural entrepreneurs the opportunity to sell their products easily, regardless of their geographical location. In this guide, we’ll explore the best e-commerce platforms tailored to rural businesses and how to choose the best option based on your needs.

Why does a rural business need an e-commerce platform?

E-commerce enables rural businesses to:

  • Expand their market beyond the local area.
  • Reduce distribution costs and promote products on social media.
  • Facilitate access to buyers interested in handmade, organic, or local products.
  • Automate sales, payment, and shipping processes.

Comparing e-commerce platforms

There are various e-commerce platforms designed to make online selling easier. Below, we compare some of the best options for rural businesses:

1. Shopify

 

  • Ease of use: Very high.
  • Cost: From €29/month.
  • Customization: High.
  • Best for: Businesses looking for easy integration and professional designs.

2. WooCommerce (WordPress)

 

  • Ease of use: Medium.
  • Cost: Low, depends on hosting.
  • Customization: Very high.
  • Best for: Entrepreneurs already using WordPress and seeking flexibility.

3. PrestaShop

 

  • Ease of use: Medium.
  • Cost: Free, but requires hosting
  • Customization: High.
  • Best for: Businesses looking for a solution without monthly subscriptions.

4. Wix eCommerce

  • Ease of use: Very High.
  • Cost: From €20/month.
  • Customization: Medium.
  • Best for: Entrepreneurs looking for simplicity and attractive designs.

5. Tiendanube

 

  • Ease of use: High.
  • Cost: From €19/month.
  • Customization: Medium.
  • Best for: Small businesses looking for affordable options in Latin America and Spain.

Which one should you choose for your rural business?

If ease of use is your priority, Shopify or Wix are the best options. For more customization and control, WooCommerce is ideal. If you’re looking for a free alternative, PrestaShop might be the best choice. Lastly, for those wanting an accessible option tailored to the local market, Tiendanube is an excellent alternative.

Conclusión

The right platform will depend on the specific needs of your rural business. At DIGIS3, we promote the digitalization of rural businesses with innovative tools that make their adaptation to the digital market easier.

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Ricardo S. Alonso Rincón

IP European Innovation Hub

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