WEBINAR: Social Media for Rural Businesses: Practical Tips
WEBINAR: Social Media for Rural Businesses: Practical Tips
Welcome and Introduction (5 min)
- Speaker presentation and webinar objectives.
- Importance of digitalization in rural environments: visibility, competitiveness, and customer connection.
Why Use Social Media in Rural Businesses (5 min)
- Benefits: global reach, local loyalty, low cost.
- Examples of small rural businesses that have grown thanks to social media.
Most Useful Platforms for Rural Businesses (10 min)
- Facebook: community building and local ads.
- Instagram: visual products and rural tourism.
- WhatsApp Business: direct customer support.
- TikTok: new audiences and virality.
- Brief mention of LinkedIn for B2B businesses.
Practical Publishing Strategies (15 min)
- What to post: business stories, products, processes, people.
- Recommended frequency and a simple content calendar.
- Using engaging photos and videos with basic resources (phone, free apps).
- Importance of responding and generating conversation.
Advertising and Low-Cost Tools (10 min)
- Introduction to local campaigns on Facebook and Instagram.
- How to segment to reach nearby customers.
- Examples of effective promotions in rural businesses.
Best Practices and Common Mistakes to Avoid (5 min)
- Keys to authenticity and trust.
- Avoid overly impersonal messages or excessive advertising.
- Importance of consistency.
Q&A and Closing (10 min)
- Resolving practical questions.
- Additional resources: guides, templates, and upcoming training sessions.
Online
12:00 - 13:30